Website conversions sent to Google Ads
Submitted forms and contact clicks are reported separately, using the ad click identifier when available.
- Google Ads
- Server-side
All services
AI marketing — Google, Facebook, TikTok & X
Campaigns with clear goals and measured results.
We use AI to analyse searches, ads and costs. We agree on changes and how to measure results. TikTok and X work is scoped separately around the implementation and access required.
In short
azai offers Google Ads and Meta Ads audits, setup and optimisation for businesses in Romania. Our own operations include reporting conversions to Google Ads. We distinguish submitted forms from clicks on phone or WhatsApp links; confirming calls and messages requires telephony or CRM integration. TikTok and X are scoped on request. We work remotely from Constanța.
Updated:
See where the budget goes and what needs changing.
We review search terms, ads, landing pages and conversions before recommending budget changes.
01
Wasted budget
Keywords and audiences that burn money without bringing customers.
We review costs and conversions before proposing exclusions or pauses.
02
Rare optimisation
Campaigns left on "autopilot" for weeks, with no real adjustments.
We agree on a review schedule and record changes made to the account.
03
Reports you can't read
Lots of numbers, but no clear conclusion about what actually works.
With us: clear takeaways — what it cost, what it brought, what we do next.
How we optimise
- 01
AI audit
We analyse your account and pinpoint exactly where budget is lost and where the opportunities are.
- 02
Restructure
We reorganise campaigns, audiences and ads around what actually drives conversions.
- 03
Monitoring and alerts
We review costs and conversions at agreed intervals and investigate changes.
- 04
Optimise & report
We adjust constantly and send you short reports: what was done and what it brought.
What's included
Google Ads
Search, Performance Max and remarketing, continuously optimised for a low cost per conversion.
Facebook & Instagram Ads
Meta campaigns with audiences and creatives tested and optimised by AI.
TikTok Ads
Setup on request after reviewing account access, creative assets and campaign goals.
X Ads
Setup on request after reviewing account access, creative assets and campaign goals.
Monitoring and alerts
Cost and conversion checks with thresholds and frequency agreed for the account.
Landing page optimisation
We connect ads to fast, relevant pages — better Quality Score, lower cost.
Accurate tracking
We set up conversions and attribution properly, so you know exactly what makes money.
Clear reports
Reports in plain language, with concrete recommendations, not just charts.
Relevant experience
Analysis of our own campaigns
Search-term, cost and conversion reports for e-commerce and services. Decisions and changes are checked in the account.
- Search
- Audit
FAQ
What counts as a conversion?
We define the event before launching a campaign. A submitted form is different from a click on a phone or WhatsApp link. Confirmed calls, received messages and sales require telephony or CRM integration where available. Reporting should make these differences clear.
What's the minimum ad budget?
We work with a range of budgets. What matters is that the budget is large enough for optimisation to make a difference — we'll tell you honestly on our first call.
How do I coordinate with you?
Simple: direct communication, short reports and concrete recommendations.
Do you guarantee results?
No serious agency guarantees exact numbers in ads. We guarantee a rigorous process, real optimisation and full transparency.
Want to find out how much budget you're wasting right now?
We'll audit your campaigns and show you where the money leaks.
Request a campaign audit